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Glossary of Video Editing Terms


Analog format— Plastic-based image storage material used in mediums such as VHS tapes, 8 mm and 16 mm films, and cassettes, where the data is electrically registered and then decoded by the amplitude and frequencies phases of the electric signal; whereby, at the end of the process, humans can interpret meaningful visuals and acoustics.

Digital format--The current state-of-the-art storage mediums used to capture images, using precision electronic pulses of ones and zero (representing the state of on or off) that are decoded by an array of transistors and filters, whereby humans can interpret the end product as very highly defined graphics and acoustics.

Chapters—Digital markers allow the user to decide at what scene or at what point to start a video.

Edit—Process of cutting, trimming, and/or sequencing film from the raw film footage for the purpose of telling a coherent story.

Highlight Video Package—Awe Video price-point product determined by the number of game films we have to edit in order to produce a highlight video for our clients.

Marquee—A frame used at the beginning of our DVDs to introduce the player or person to the audience. It will contain his or her: picture (action cut-out image and/or mug shot) name, height, weight, position, athletic measures, grade year, hometown, school name, head coach’s name and contact information and any applicable accomplishments and awards.

Music Track—Sound added to a project to give it more movement, appeal and pizzazz. Music helps to–drive–the video and creates more viewer engagement.

Re-Edit—Cut and/or trim and/or sequence and/or add clips to a client’s existing project.

Special Effects–Digital manipulations added to a production such as slow motion, fast forward, freeze frame, transitions etc.

Subtitles—Words displayed on the video screen that depict or describe a subject’s words, actions, stats, scores etc.

Target Mark—Digital arrow, circle, box or some other type of graphic highlighting technique that is use to rapidly identify a player at the beginning of each play and/or during the play if he or she is in a crowd. This makes following the player easier for the viewer, creating a more efficient and enjoyable viewer experience.

Transitions--Special effects used between the end of one clip (or play) and the beginning of the next clip. The most commonly used transitions are fade-in and fade-out, but there are literally thousands of transition effects—with new ones being created nearly every day.