Skip to content

Awe Video & Photo Studio Highlight Video Production Process

How to Make a Sports Recruiting Highlight Video

The Highlight Video Production Process at Awe Video & Photo Studio

Wondering exactly what goes into creating a professional, college-ready sports recruiting video? Here is the step-by-step process we follow at Awe Video & Photo Studio, a subsidiary of Awe Video LLC, to transform your raw footage into an impactful highlight reel.

Awe Video Production Process IconStep-by-Step Production Process

Our proven workflow ensures every highlight video is edited for maximum effect and professional quality:

Phase 1: Footage Preparation and Review

  1. Ingest Footage: Download the client’s footage from our server (if sent over the Internet) or upload physical footage (DVDs, tapes) into our digital library. Physical analog formats, such as VHS tapes, require an additional conversion step to a digital format.
  2. Load and Prepare: Load the client’s footage into our professional software application for editing.
  3. Athlete Evaluation: Our editors carefully review every second of the provided film footage to assess the athlete’s abilities thoroughly.
  4. Initial Editing: We meticulously edit (cut and trim) the client’s best, most impactful plays from the provided game footage.

Phase 2: Video Creation and Enhancement

  1. Clip Sequencing: The selected clips are sequenced for maximum effect, strategically ordered based on the athlete’s playing position(s) and core strengths.
  2. Digital Enhancement: The quality of the film footage is digitally enhanced where possible and necessary to ensure the best possible picture.
  3. Target Marking: We highlight or “Target Mark” the athlete with a digital arrow, box, circle, or other marker types—placed at the beginning of each play. (Note: This is not always necessary in certain sports or for specific positions.)
  4. Video Marquee: A stylized, graphic Video Marquee is created, featuring the athlete’s sport and accomplishments.
  5. Special Effects: We generate any requested Special Effects, such as slow motion or freeze frames, to emphasize key moments.
  6. Music Arrangement: The client’s selected Music Track is professionally arranged and incorporated into the video’s timeline.

Phase 3: Final Deliverables

  • DVD Production: We produce highlight DVDs of the athlete’s best plays, complete with a stylized graphic DVD menu.
  • Disc Labels: Custom disc labels are made for the project.
  • Online Hosting: The client’s video is uploaded to our YouTube Channel for easy sharing and distribution.
  • Personal Website (Package Dependent): We craft the athlete’s personal Website featuring their highlight video, stats, and a Contact Page (this is free with the purchase of a Highlight Video Package).
  • Shipping: The client’s DVDs and any copies of the original footage they sent to us are mailed within 10 business days (Monday through Friday) of receiving the original footage. This is sent via U.S. first-class mail unless an upgraded delivery method is selected.

Policy Note on Project Timelines

Exceptions apply to our 10-day policy for special projects or when a delay is agreed upon at the beginning of the project due to our workload capacity limits at Awe Video & Photo Studio, or during the production process when unforeseen issues beyond our control may arise.