Do I Need to Make a Highlight Video?

Do I Need to Make a Highlight Video article image of football team getting ready to hike the ball
Do I need to make a highlight video?

If you’re like most young athletes, it’s likely you have considered the question “do I really need to make a highlight video?”

Well, let me leave you with no doubt in your mind that the answer to the question is a resounding yes!


Every serious young athlete seeking to be recruited by colleges and hoping to receive a student/athletic scholarship needs to have a well-made highlight video in his or her portfolio.

In the age of the ever-present Internet and 24/7/365 social media networks, a well-made and correctly deployed highlight video is the most efficient and effective tool an athlete can use to promote his or her abilities and potential. Because a well-made and correctly deployed highlight video serves the athlete in the following three ways:

  1. Entices coaches, recruiters and scouts to take a closer look
  2. Provides sports recruiting ranking services and sports media outlets with easily accessible video
  3. Creates more awareness and buzz among fans and members of the media.

Each of the above listed reasons are critical to consider, especially in a recruiting environment where hundreds of thousands of high school athletes are competing for a very limited number of student/athletic college scholarships.

Click the following link to see the PDF chart of NCAA Research on the probability percentage of high school student boys and girls participating in their chosen sport at the college level: NCAA Research High School to College Sports.

Please note that the chart merely shows the participation rate for each sport from high school to college, and not whether or not a high school student received an athletic scholarship. The percentage of high school students who actually receive athletic scholarships is much lower than the already low participation rate.

Recruiting business experts know the importance of a highlight video

Based on my more than eleven years of experience making sports highlight videos—I know the power of a well-made and correctly deployed highlight video in helping athletes garner scholarship offers. And If you need more validity—I’m certainly not the only one that understands the importance of a highlight video during the recruiting process.

Many parents/guardians, looking to get student/athletic scholarships for their sons and daughters, will pay a sports recruiting service—thousands of dollars—for their assistance. Interestingly enough, among the very first things a sports recruiting service wants their client to have is a highlight video of their son or daughter.

And you’re still wondering whether or not you need to make a good highlight video?

Everybody wants to see video of a high school college prospect in action

Let’s be real. Most college sports programs are already aware of the top high school athletes in their regions.  But what about the rest of the more than 90%-plus of the athletes that remain?  Well, the cold hard reality is that it’s up to each individual athlete to convince the college coaches to take a closer look at them.  And since a coach’s time is valuable, the quickest and most efficient way to entice them to want to learn more about an athlete is by providing them with a well-made highlight video of their best plays. Then—maybe—a college coach will ask you to visit their camp and/or to see your game film, which is the no. 1 tool they use to evaluate a prospect’s talent and potential to play at the next level.

But the influential effect of a highlight video doesn’t stop here.

Think about the sports recruiting prospect ranking services like Rivals, MaxPreps and your local sports media outlets. What do these folks do when they want to find out more about an athlete, in order to determine how high to rank him or her, or deciding whether or not they should be a member of their various all-star teams?

Oftentimes, when these recruiting ranking services and local media don’t have anything on an athlete, they will simply google their names in the web search bar, hoping that they can find some video. These are the instances where an athlete having a strong online presence and an easily accessible, well-made highlight video can really come into play.

Never forget the power of the fan when it comes to your highlight video.

After seeing your video, you never know what fan may get excited enough that they share it with others, creating a buzz and even more interest in you. For those of you that participate in college sports message boards, you know how many times you’ve seen links to a high school prospect’s highlight video.

Don’t underestimate the power of a well-made highlight video that is correctly deployed for maximum effect.

In fact: outside of a prospect’s actual demonstrated talent and perceived potential—nothing else can possibly have more influence on the recruiting process than his or her highlight video.

So, treat your highlight video as a wise investment in your future. Make sure that it is made for maximum impact and that it is correctly deployed for its intended targets and purposes. Because you can bet that a lot of your competition have already invested wisely in their future success.

Dismiss this advice at your own peril.

Related Links 

Ultimate Guide: How to Make a Sports Highlight Video for Free
How to Manage the College Football Recruiting Process
Odds of Receiving a College Football Full Scholarship 
NCAA FBS College Football Coach Contacts